We are fee-only advisors.  We do not earn commissions or receive any compensation from anyone other than our clients.

Avera Wealth Advisors charges a flat fee based on the complexity of your situation, not based solely on the investment assets we manage.  We believe this is important, as we are helping you manage your overall wealth.  The value we provide to you is in the comprehensive planning, which includes investment planning.  

The True Cost of Advice

Outside of advisors who earn a fee solely on commissions, there are two major types of advisors (fee-based and fee-only) within the wealth management industry.  Fee-based advisors may collect a fee or commission when they sell you an investment product (i.e., mutual funds, individual bonds, insurance/annuity products, etc.).  Fee-only advisors do not accept any commissions; they earn a fee as a percentage of assets under management or as a flat fee (e.g., hourly or a retainer fee).  Avera Wealth Advisors charges a flat fee based on total net worth, as we believe it removes some potential conflicts of interest.  For example, if you pay an advisor based on the investment assets they manage, paying off debt or purchasing real estate will ultimately lower that advisor’s fee. 

We believe most individuals underestimate the true cost of their investments and the total cost of the advice they receive.  Trying to calculate the total fees and expenses can be daunting.  Below are some of the direct fees and expenses:

  • Commissions and fees when purchasing an investment product.  These fees can be upfront and ongoing, and the amount can vary greatly. Individuals often have a hard time finding these fees, even when they are fully disclosed.

  • Fees to the advisor.  If this fee is based on assets under management, it typically starts around 1% per year.  These fees are usually deducted directly from an investment account and can go unnoticed because they are normally buried in the back of an investment statement. 

  • Underlying manager expenses.  Outside of individual stocks and bonds, there is generally an annual expense associated with every investment.  Individuals typically never see these expenses, as they are deducted from the daily valuation of the investment.   Depending on the investments owned, this could be another 1% per year.

© 2019 by Avera Wealth Advisors, LLC

Avera Wealth Advisors, LLC (“AWA”) is a registered investment advisor offering advisory services in the State(s) of GA, TN, LA and in other jurisdictions where exempted.  Registration does not imply a certain level of skill or training. The presence of this website on the Internet shall not be directly or indirectly interpreted as a solicitation of investment advisory services to persons of another jurisdiction unless otherwise permitted by statute. Follow-up or individualized responses to consumers in a particular state by AWA in the rendering of personalized investment advice for compensation shall not be made without our first complying with jurisdiction requirements or pursuant to an applicable state exemption.

All written content on this site is for information purposes only. Opinions expressed herein are solely those of AWA, unless otherwise specifically cited.  Material presented is believed to be from reliable sources and no representations are made by our firm as to other parties’ informational accuracy or completeness.  All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation.

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